Common (and effective) tactics used in growth marketing
Growth marketing is a broad field with many tactics that can be effective depending on the specific goals and circumstances of a company. Some of the most common and effective tactics used in growth marketing are below. These tactics can be used in combination to create a comprehensive growth marketing strategy that can help a company attract and retain customers, increase revenue, and achieve its business goals.
1. Referral Marketing
Encouraging existing customers to refer new customers by offering incentives or rewards.
2. Search Engine Optimization
Optimizing a website’s content and structure to rank higher in search engine results pages and attract more organic traffic.
3. Paid Search
Using platforms like Google Ads to run targeted ads to reach specific audiences.
4. Content Marketing
Creating valuable content, such as blog posts, videos, or whitepapers, that provides value to potential customers and drives traffic to a website.
5. Email Marketing
Building and maintaining a list of email subscribers to send targeted messages and promotions.
6. Social Media Marketing
Using platforms like Facebook, Instagram, or Twitter to engage with potential customers and build brand awareness.
7. Conversion Rate Optimization
Analyzing user behavior on a website and making changes to improve the percentage of visitors who convert into customers.
8. Product-Led Growth
Focusing on creating a product or service that users love and that drives its own growth through referrals and word-of-mouth.