Hi, I'm Josh.
Based in London, I’m a growth consultant and business builder with over 12 years of prior experience in growing companies as a venture capitalist.
I’ve helped 100s of brands from startups through to scale-ups achieve capital-efficient growth through best-in-class strategies across marketing, sales & operations.
Whether it’s positioning brands to raise external capital or maximize profitability, I work closely with Founders / Management teams to accelerate growth.
Impact
Success is measured in different ways and dependent on business goals, from ROI, ROAS, and LTV, to reductions in Accounts Receivable days, higher Gross / EBITDA margins, and Enterprise Value increases (which I argue is the ultimate measure of success for Founders).
From eCommerce, Retail, Digital Marketplaces, Software Services, to Hardware, I have worked with startups large and small – helping to generate millions in returns.
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In Added Enterprise Value (£, GBP)
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In Added Revenue (£, GBP)
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Brands
Growth Advisory
I help Founders & Management Teams to improve their understanding of customers, digital marketing / sales performance, and product / group profitability – given this relationship can make or break a company’s growth and / or profitability.
Or, you might believe advertising on social media is acquiring you new customers, not realising that over 60% of your spend is re-acquiring existing ones.
Using my experience as a VC, I’ll help improve financial management, optimise operations, and help prepare brands for new investment (if desired) that can unlock a different trajectory of growth.
Many companies make the mistake in assuming your best selling product is where you should continue to deploy your marketing spend.
After accounting for product-specific costs, many of the highest sold products might actually be losing you money and marketing ROI could be a fraction of what you believe it to be
This can have a significant impact on profitable growth.
Improving customer acquistion through organic channels, retaining existing customers, and re-activating those already lost is essential in a world where the digital marketing landscape is more competitive than ever before.
This competition makes the cost of acquisition through paid channels at profitable levels challenging, but done right it can fuel sales growth.
I will help maximise your paid marketing performance
Deciding where to spend marketing budget – from PPC, SEO, Email, CX, PR, to Affiliate – is dependent on ensuring any paid channel doesn’t make a product unprofitable.
Ultimately, the cheapest customers to acquire are ones you have already.
Many paid channels, particularly SEO and Paid Social, disguise underperformance by assuming existing customers were acquired through their ads, due to the way ad tracking works.
Therefore, deciding where to spend budget needs to account for these factors.
Everyone always want more human capital – with limited resources, prioritising which hires are needed across different departments often requires a delicate balancing act.
Once a budget and business goals have been established, part of my role is to help strike that balance.
As a VC, I would assess dozens of financial models for any of the companies I invested in, but also the budgets of thousands of companies seeking investment. I know what works, and what doesn’t.
Effective forecasting can make a business grow significantly quicker by making resources work efficiently through better planning and greater capital efficiency.
Ideally, you wouldn’t need to raise external capital at all and fund it all through profitable sales.
To grow exponentially typically requires raising external capital to fund losses generated by that growth.
These losses should have long-term quantifible benefits, such as a larger organic (repeating) customer base or enhanced platform.
Investment should rarely (if ever) fund sales growth which involves reacquiring the same customers through paid channels.
Any investment should increase the value of the company in excess of what the company would be valued if it had raised no capital.
Designing an effective pitch deck involves telling a good story to investors – which I can also help with.
So you have decided to raise capital? Pitching to investors requires experience and negotiating with investors can be arduous.
My role is helping Founders to negotiate the best possible outcome for raising investment.
Brands I've Worked With
